Tag Archives: author




{LaShaunda has a new book out on how to  promote your business online

‘Building Online Relationships’ is available at SORMAG 

 LaShaunda Hoffman has been on fire for the last few months, forging new paths! Let’s talk about her journey!!


SORMAG has become a very recognizable name in the online promotion field? Tell us how you started and what has sustained you on this journey?

I started SORMAG – Shades Of Romance Magazine as a tribute to my favorite African American romance authors. I honestly didn’t think it would last as long as it has. We celebrate 15 years this September.

I wanted a place where readers could stop by and learn about the latest books and meet the writers who write them.   I decided an online magazine would be the perfect avenue for my dream. Inside the magazine we feature books, author interviews, and articles about the craft and business of writing. We have a little bit for the readers and those who write books.

My love of books and promoting them has been the driving force behind SORMAG. I truly believe there is a book for everyone and I’m making it my business to introduce readers to their book.

SORMAG is free digital magazine I invite you to become a subscriber.


We also offer it in print format for a small fee. http://www.magcloud.com/user/sormag


Tell us about Virtual Tea with LaShaunda? It sounds so inviting!

Online book promoting can be overwhelming at times. Virtual Tea with LaShaunda is my way to help writers in their book promoting journey. I offer private one on one session, or group sessions.

These are hands on training and you do a lot of work each week. Together we create a promotion plan that will help you reach new readers online.

If you would like to learn more about Virtual Tea with LaShaunda


A large part of promotion seems to include being an encourager, getting people to believe in themselves and their work. What are 3 tips you can give.


My first tip – Get Passed The Fear – Fear can stop you from doing a lot of things, writing, promoting, selling. It stopped me for years, until I realized I wasn’t doing what I loved. I was hiding behind the fear and not going after my dreams.

My second tip – Believe in your dream. Write it down, create a plan and do the work. Dreams can’t come true if you don’t do the work.

My third tip – Promote your book . No one can buy your book if they don’t know it exist. Don’t be afraid to tell people about your book.


Your hard work has made you promotion royalty. What advice do you have for people who are struggling with not becoming an immediate success?

Success takes time. Yes there are a few who have instant success, but for those who want to make a career of this. It takes time. Create a plan for your career. Know what success looks to you. What it looks like to someone else might not be the same for you. I had a hard time with that because I was looking at other’s success compared to mine. However God showed me the amazing things I’d done and I was a success because I was still here helping others. It was never about the money.

If success means lots of money for you, be prepared to do a lot more work to get to it. Remember that plan I was talking about. Set your money goals and work toward them. Don’t talk about it, DO IT.


You will be joining the ranks of a published author soon. Tell us about your book. How does it feel to be on the other side of the promotion table?

Building Online Relationships – One Reader At A Time is my gift to writers who are struggling with their online promotion. These are the lessons I’ve learned while building SORMAG and my online presence. Each chapter is a lesson to help writers build a promotion plan to reach new readers daily.

I told you how I let fear stop me for many years. My dream has always been to be a published author. I’ve written a few fiction books, but the fear kept them in my closet. I started this book in 2011 and put it aside for a little while. My mother’s death reminded me that I wasn’t living my dream of being a published writer. She was my number one fan and I’d let fear keep me from letting her see my name in print. I promised myself that I would finish this book and kick fear in the butt.

I will admit I’m a nervous wreck about being on the side of promoting my own book, but I have my lessons and I’m doing them one at a time and I’m reminding myself daily that is dream I want and I have to do the work to see it come true.

Thank you Jeanette for this opportunity to share my experiences, if anyone has any questions, feel free to contact me – http://lashaundahoffman.com


LaShaunda C. Hoffman took her love for books and turned it into an award winning online magazine, Shades of Romance Magazine. Her mission in life is to introduce as many books as she can to readers. She’s happily married mother of three who believes in dreams and working hard to achieve them.

Catch her online: lchwriter@gmail.com SORMAG – http://sormag.blogspot.com, See Ya On The Net, her personal site – http://lashaundahoffman.com , Facebook -facebook.com/lashaunda.hoffman or Twitter – lashaundaH.

STACY HAWKINS ADAMS-Author, Speaker, Coach

Stacy Hawkin Adams head shot
A little bit about Stacy Hawkins Adams–she is an award-winning author, journalist and book coach who weaves tales in fiction and nonfiction that help readers gain confidence in their own stories. She has penned eight faith-based novels that highlight women’s friendships, personal growth and unconditional love, and one nonfiction devotional book. Her recent novels include “The Someday List,” “Lead Me Home” and an anniversary edition of the acclaimed “Watercolored Pearls.” Stacy also serves as the parenting columnist for the daily newspaper in Richmond, Va. and is a sought-after speaker. Her tenth book is slated for release in fall 2015.
Stacy Hawkins Adams ComingHome Cover
Let’s hear what Stacy has on her mind…
You have been a successful author for a while now. How have the changes in the publishing industry impacted your career? What is the hardest writing career decision you have made?

Thank you for featuring me, Jeanette. I’m honored to share my work with your audience, and also that you’ve followed my writing journey so faithfully over the years.
In answer to your question, I’ve found the changes in the publishing industry since my first book was published in 2004 to be exciting. The explosion of social media gave me and other authors a new way of connecting with our readers, in addition to traditional book signings and book club events, and that has been wonderful. The rise of ebooks was unfamiliar territory, but has turned out to be a great avenue for reaching new readers, and for creating a venue for self-publishing that otherwise wouldn’t have been possible. I am among the many traditionally-published authors (with agents and contracts with publishing houses) who is also delving into the self-publishing arena with a few projects; so it has been great to explore and benefit from both paths.

The hardest writing career decision I’ve made so far has been one that I haven’t regretted: Limiting my author travel in favor of being a fully present mom. Because my family and I live in an area with no extended family, I made a decision early on in my career to limit frequent travels to promote my books until my children were older. I do travel some, especially in the four-to-five-state region around Virginia, where I live; but I try not to be airport-bound for at least six weeks at a time. I might have made a different decision if my parents or in-laws were living close by to assist with their care, but my daughter was 6 and my son was 3 when my first novel was published, and I wanted to enjoy that season of their lives, as well as the many that have followed. In the early years of my career, they traveled to many author events with me. As they’ve grown and their important school and extracurricular activities have limited their free time on weekends, I’ve altered my schedule to be a supportive mom, while also doing my best to connect with my beloved readers. But “mom duty” has taken precedence, and I have no regrets about that choice. Being able to connect with readers on Facebook and Twitter, and through my author newsletters and special events has been a wonderful way to stay in touch with them, and when my “babies” fly the coop, so will I! Lol

Stacy Hawkins Adams speaking-cc1

With the many challenges and changes in the publishing industry, do you find yourself redefining your definition of success?

Yes! Like many new authors, I started out with a definition of success that didn’t include anything less than having all of my books chart the New York Timesbestsellers list. Over the years, however, I’m come to realize that success for me actually means reaching as many readers as I who can who will be empowered and transformed by the words I’ve written. By that standard, success is achieved every time a reader emails me, or shares with me at an event how she (or he) made a better choice, or renewed their hope, or re-established a relationship after reading one or more of my books. It’s humbling and amazing. These days I still aim for that New York Times status, mind you! But if I’m raising healthy and happy children, doing work I love, and feel confident that my written and spoken words are making a positive and powerful difference, then I am blessed.

The message of hope in your books is almost like a ministry of sorts. Do you find that in today’s society where people are almost overwhelmed with negativity, that people are still receptive to the concept of hope?

Yes, I do find that people still crave words of hope, and they often tell me that the ones I share reach them at just the right time. I think the message of hope is still relevant because many people are overwhelmed with negativity and with pressure in our society to be “all that” – rich, famous, beautiful and perfect. I do my best to share themes, plots and characters that remind readers that despite the difficult or challenging places life sometimes brings us to, there are ways to push through, and there are God-sent earthly angels to walk with them. I think words of hope also remind others that even when they feel like they’re the only ones going through something, they’re not, and that can be encouraging.

Stacy Hawkins Adams Some Day List pixBeing a master at multi-tasking, how do you manage your various writing, speaking and coaching activities while maintaining a busy schedule with your family?

It is indeed a challenge, but when you’re doing something you’re passionate about, and that you believe is truly making a difference, it doesn’t feel burdensome. I just do my best to prioritize each day what needs to come first and what will have the most impact, and then pray for patience from others and for grace with the rest. I also don’t do all of these things at once! If I’m in a book-writing season, I’m likely doing very little public speaking; and I only teach my six-week teleconference courses twice a year, for example.

There are many people can’t wait to publish their bestseller, in your coaching sessions how do present the writing industry in a realistic light?

I tell them the truth about the competition in getting published by a traditional publisher and also the odds stacked against them as a self-published author. I give them info on how many books are published each year, and sometimes each month. There’s a lot being published! We talk about the realities of being a writer and also needing to wear the marketing and business hats. Even so, I tell them to follow their hearts and write the best books they can, for whatever audiences they’re meant to reach. The rest will come as their schedules and personal efforts allow.

What do you want to be your literary legacy?

Wow, what a great question. I guess I’d like to be remembered as an encourager – through the written word (my books and other writings), through the spoken word (my speaking endeavors, personal coaching and mentoring) and through my deeds as an author, journalist and writing coach.  I hope I’ll be remembered for writing books that helped readers find joy in their journeys and grow into the people God called them to be.




What can our readers look for from Stacy Hawkins Adams in 2015?

In addition to re-releasing my very first three novels in ebook form this year (Speak To My Heart, Nothing But the Right Thing and Watercolored Pearls), I’m also writing a couple of short stories that will be released in ebook form. And my 10th book – the third novel in the Winds of Change series – is slated for release in the fall. So I’m spending a lot of time in my “writing cave,” and while Watercolored Pearls is already available for purchase, I can’t wait to share these other projects with readers.



Learn more about Stacy and her body of work at www.StacyHawkinsAdams.com and connect with her at www.Facebook.com/StacyInspires or www.Twitter.com/SHAdams.




Tyora Moody is the author Soul-Searching Suspense novels in the Serena Manchester Series, Victory Gospel Series and the Eugeena Patterson Mysteries.  As a literary-focused entrepreneur, she has assisted countless authors with developing an online presence via her design and marketing company, Tywebbin Creations LLC.  Popular services include virtual event planning, social media management, book trailers and book covers.  She is also the author of the nonfiction book, The Literary Entrepreneur’s Toolkit, and the host of The Literary Entrepreneur Podcast.  For more information about her  literary endeavors, visit her online at TyoraMoody.com.

You are a woman with many talents. How do you manage so many different projects/businesses and maintain a ‘day job without stressing out?

Well, I can’t say I don’t get stressed out. LOL! Especially after a long day at the day job. I manage an entire department and I’m often called on to put out fires.  I have learned over the years that as long as I stay at my day job, I needed to let go of those services that were stressing me in my business. I decided to start to focus on only providing services that kept my passions alive and brought me to life when I started to work on them at night.


I do have a habit of being overly ambitious. What I have learned is to accept what I get done in a day or week is okay.  Maybe that’s what you were meant to accomplish. I have moved one step towards a goal and made at least one or two clients happy. The goal is to provide a quality service.

I also prefer to work a little bit on this project and a little bit on this project until I reach my goal. I have found putting these large projects on a to do list without any baby steps in between make you more stressed.

What made you decide to become an entrepreneur!  At what point did you consider yourself a professional in your new field?

I grew up with two entrepreneurs – my parents. My dad was a contractor and I watched him build houses, tile bathrooms, do carpentry work and even brick laying. He was a jack of all trades, but really good with everything he touched. My mother had a beauty salon for almost thirty years. So as a teenager I worked in her shop and watched how she interacted with customers. Her customers loved her and were incredibly loyal.  I take a lot of what I’ve learned from both of my parents and use those skills in my business.

So, I guess in the back of my mind I always thought I would do something as an entrepreneur. I wasn’t sure what… it came to be me over time.

I started to think of myself as a professional once I became more serious an established my LLCs, increased prices and really started thinking bottom line like a business.

No one succeeds alone. What type of team members do you require to meet your goals?

You’re exactly right! In the first couple of years I was very much a solopreneur. I had the skills so I did it mostly everything myself. The problem with that model is there are only so many hours in a day and you can easily burn yourself out.

When you need to hire a virtual assistant or outsource, you should carefully consider it and not let your budget deter you. I have used a virtual assistant for several years and still outsource some of my services. It helps to keep the business running on those days when you’re tied up on other projects or just flat out tired.

I look for people who are dependable and have the skillset that matches the quality of service I want to deliver. I also network with others who may or may not be in the same business as me and try to assist where I can. Collaborations and partnerships are very encouraging.

HOSTILE EYEWITNESS b2If you were offered a sound project but it didn’t fit into your career plans, would you accept it to finance your main interests even it meant delaying one or more of them? Why or why not?

At this point in my life. No. Maybe a few years ago I would have. I’m in my 40s now… rapidly approaching mid-40s.  I just flat out no longer want to spend my energy on what I really am not passionate about doing.  I’m okay with waiting on God to provide the increase when it’s time. Plus I’ve been there when I have taken on projects for finances versus really making sure that’s what God intended for me to take on. Those projects tend to give you the worse headaches and regrets.

How do you rebound when things don’t go the way you’ve planned?

Well first I evaluate what went wrong and what I needed to learn from the experience. Many times if a service doesn’t go right, I may review the workflow and try another process. I think an entrepreneur you have to take risks and be flexible. You can’t let fear of failure or even when something falls flat keep you down. It’s all a part of the growth process.

You have a recent Eugeena Mystery book release? Do you have plans to move your novels into another industry such as film or television?OvenBakedSecrets_FINAL

I would love to see Ms. Eugeena live in person either in a play or a web series. In the future, I can see casting auditions for someone to play her. A film would be great too!  Ms. Eugeena fits that audience who loved watching Murder She Wrote except Ms. Eugeena has a bit more sass to her style.

What’s next for you?

The first book in a new romantic suspense series will be released March 31, 2015. I’m pretty excited about having readers check out Hostile Eyewitness, the first book in the Serena Manchester series.

Also, I’m wrapping up the final draft for an anthology project, called When Women Become Business Owners. It’s been an exciting journey and I’m looking forward to introducing some writers who will be published in a book for the first time.  This book will be released June 9, 2015.

How can we contact you?

I encourage your readers to visit me at my website, TyoraMoody.com. You can find out pretty much about all my online activities with my businesses, Tywebbin Creations and Tymm Publishing.

Also follow me on Twitter – @tyoramoody  and Like me on Facebook at http://www.facebook.com/authortyoramoody








Contact Tyora at:

NAKIA LAUSHAUL-Faithfully Walking in Purpose


Laushaul Nakia bio pic


About Award Winning Author, Nakia R. Laushaul

Nakia resides in Houston, Texas with her lovable teenage son. She is an inspirational poet, motivational speaker, novelist and entrepreneur. She stepped away from Corporate America to pursue a more creative life and hasn’t looked back. She is the CEO and chief designer of A Reader’s Perspective, which offers a wide range of literary services ranging from publishing consultations to typesetting.

Nakia is the author of, “The Truth As I See It: In Poetry & Prose,” “Locked in Purgatory,” “Running from Solace,” a 2011 USA Book News Best Books Award Winner and 2012 Finalist in the Next Generation Indie Book Awards. She has also penned two short stories, “After Wednesday” and “A Husband for Christmas.”  Nakia is featured in the Writer’s Digest inaugural publication dedicated to self-published authors: “2014 Guide to Self-Publishing.”

Nakia is committed to challenging everyone within her reach to find compassion and empathy in the differences that exist among us all. Nakia truly believes that by doing what you love, you become happy! She hopes that you will go find your happiness.

Let’s find out what’s going on with Nakia:


What was the deciding factor for you to become an entrepreneur and how difficult was it to make that change?

I quit corporate America because I just could not fathom another day doing something—anything other than what I loved. Of course it was difficult to make the change. Change is hard, but it was necessary in order for me to survive—to finally begin to live on my own terms—live on purpose. I’d rather eat ramen in peace than steak in chaos.

Even the best-laid plans can go wrong. How do you rebound or keep going when your plans take a sudden turn south?

The truth is…I am rebounding every day. I am operate a small business with an operations team of—one. Something goes wrong almost every day, but that just keeps it new and interesting and keeps me on my toes. I adjust my business to reflect the market, I stay on top of trends and I keep a ram in the bush. One more thing, I have found that the best thing to do to keep my sanity intact is to have no expectation that everything will go right.


What were the skills, knowledge and or abilities that you learned in corporate America that helped make your transition so successful? What do you consider the major benefit of working for yourself?

Organization. Professionalism. Attention to detail. But the skill that has gotten me over, gained more clients and respect for my craft has been to provide great customer service. Now, I’m no pushover—right is right—however, customer satisfaction is very important to me. Almost 80% of new business comes to me through referrals.

The major benefit of working for myself is that I finally have a peace of mind. The flexible schedule that I maintain is a huge plus as well. And when I work with a brand new author to bring their dreams to print, I feel like finally, I am exactly where I’m supposed to be.

You are an award-winning author and a phenomenal poet or spoken word artist. Do you have plans to segue into other artistic areas like film or radio? Where do you feel most connected artistically?

I would love to bring my work to film and/or television. Just waiting for the opportunity to come my way and I’ll be all over it. Really, as long as I am being creative, no matter the outlet, I’m connected to my art.


You seem to be moving in another entrepreneurial direction in that you are  now helping authors or those who want to become authors. Was this part of  your overall plan?

 Helping other authors was not a new venture for me. I’d started  my company, A Reader’s Perspective, about two years before I  quit my job. I knew that if I quit, I could expand my services and  grow the business and leave myself with more time to write.

Other than the financial benefits of running your own business, what brings you the greatest joy?

Waking up every day doing what I enjoy. For the first time in my life, I am marching to the beat of my own drum. It’s so amazing.

If you could claim one superpower what would it be?

I would fly. I love to travel, so if I could take myself anywhere in the world I wanted to go, I’d be a real-life jetsetter.


What does 2015 hold for Nakia Laushaul?

I have no clue. That’s the thing about walking in blind faith and living on purpose—you never know where you’ll end up.

Nakia Laushaul performs ‘I Am A Tree.’




Keep up with Nakia at:

Website link/contact information: www.nakialaushaul.com;
Running from Solace
2011 USA Book News Best Books Award Winner
2012 Next Generation Indie Book Award Finalist